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General Data Protection Regulation (GDPR) is now in effect (as of 25th May 2018) and is designed to “to protect and empower all EU citizens’ data privacy”.

As a business, we want to be transparent with how we are going to be compliant under GDPR, and how that affects our relationship with you, our customers.

Over the last few weeks, you will have received numerous emails from various businesses, explaining their stance on GDPR, and most of them will have asked you to ‘opt-in’ to comply with the regulations.

Whilst ‘opting-in’ does form one of the lawful bases for processing data, there are also five others.

At Midlands Asset Finance, incorporating Asset Finance Compared, we have aligned ourselves with one of the others – the ‘legitimate interests’ basis – which means that we think that our products and services to be of genuine interest to you and your business.

We believe that working with our asset finance and property teams, utilising our wide panel of funders and taking advantage of exclusive rates that we have access to can all be beneficial to you and your business at some point.

Of course, if you don’t think our services are relevant, you have the right to opt-out, and, if you wish, the right to be forgotten.

Opting out of marketing communications from Midlands Asset Finance is easy. At the bottom of every email we send out, there is an unsubscribe link. Simply click that and you will be opted-out of email communications from us.

If you currently don’t receive emails from us, but you would like to, you can subscribe here.

If you wish to be forgotten, then your details will be removed from our database, and you will not be contacted by Midlands Asset Finance or Asset Finance Compared again.

In line with GDPR, we have also updated our privacy policy. You can view that here.