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MAF FINANCE GROUP PRIVACY POLICY Introduction This privacy statement applies to Midlands Asset Finance Limited which trades as Asset Finance Compared and MAF Finance Group (and which is a company within the Begbies Traynor Group of companies), in the UK and any of its associated or subsidiary undertakings and affiliates which control and make use of any visitor information collected via this site. If as a visitor to this website, you choose to submit information, you agree to the use of such data in accordance with the terms set out in this privacy statement. If you have any questions regarding this privacy statement or do not feel that your concerns have been addressed, please direct your questions to our website administrator via hello@assetfinancecompared.co.uk   Data Protection Controller and Contact Details Midlands Asset Finance Limited is a “Data Controller” and as such it is required to notify you how your information is held and used pursuant to relevant data protection laws.  Questions and queries about this privacy policy and or about or how we as an organisation use your personal data can be sent to our privacy officer by email via hello@assetfinancecompared.co.uk   Information Collection As a visitor, you do not have to submit any personal information in order to use the Website.  The site collects and stores personally identifiable information that is specifically and voluntarily provided by visitors.  Such information may consist of, but is not limited to, your name, job title, company or business address, email address, telephone and fax numbers and any financial information that you choose to disclose and we do not collect such personal information without your knowledge.  This information is broadly termed as “personal data” or “personal information”. In the event that you choose to supply personal information either through the website (including by filling in forms on the website) or by telephone we will collect, use, share and store this personal data.  We collect this information when we speak to you on the telephone, from an online application made via our website and from documents, email or other correspondence that you send to us. Where personal and financial information relating to another person or your partner is supplied by you, you confirm that you have their consent or are otherwise entitled to provide this information to us and for us to use it. We will collect further information if you contact us with comments or specific requests which may include requests to be contacted for marketing purposes or by social media in which case, in addition to the data set out above, we may also hold, use, share and store marketing preferences, payment details, engagement details, likes, retweets, shares, reactions, comments. We may also use cookies which are explained below. We do not usually seek sensitive information (e.g., data relating to race or ethnic origin, religious beliefs, criminal record, physical or mental health, or sexual orientation) from you.  We will, where necessary, obtain your explicit consent to collect and use such information. For training purposes, any calls with us may be recorded. Where calls are recorded you will be advised of this at the outset of the call.  Details of any call will be monitored and recorded.  Such details will include (but not be limited to) the caller identification telephone number, the number called, the time, date and duration of the call and the disposition of the call (please note that call monitoring excludes the actual call recording).   Cookies To ensure that our website is well managed and to facilitate improved navigation within the site, we or our service provider(s) may use cookies (small text files stored in a user’s browser) to collect aggregate data.  We may use such devices to track information on our systems and identify categories of visitors by items such as IP address, domain, browser type and pages visited.  This information is reported to our website administrator who uses the information to analyse the number of visitors to different areas of the site and to make sure that our website is serving as a useful, effective information source. Cookies do not collect personal information such as your name or email address.  Cookies can be rejected, however, under specific circumstances visitors may be denied access to some parts of our site if their browsers reject cookies. To ensure that our website is well managed, we or our service provider may track information on our systems and identify categories of visitors by items such as domain, company IP address and browser type.  Our internal website administrator uses this information to analyse the number of visitors to different areas of our site to make sure that our website is serving as a useful and effective information source. A list of all of the cookies used on our website is set out below.  Brief details of the purpose of these cookies are also set out below together with a guide to indicate the relative intrusive nature of the cookies:   Cross references to the table below Type of Cookies
  1. Strictly Necessary Cookies – essential for the operation of the site and to enable you to move around the site. Without these cookies certain parts of the site may not be available.
  2. Performance Cookies – These cookies collect anonymous information about how visitors use the site. These cookies are only used to improve how the site works.
  3. Functionality Cookies – Remember choices you make to improve your experience of visiting the site.
  4. Targeting Cookies – Record visit to this website the pages visited and the links followed to use this information. To make our website and the advertising displayed on it more relevant to your interests.
Intrusion level key
Red Intrusive and collecting personally identifiable information.
Amber Somewhat intrusive.
Green Not intrusive and maybe necessary for website operation.
Cookies on this site
Cookie Data Purpose of this cookie Level Type Owner Lifespan
app.hubspot.com/hubspot.com Tracking ID Tracks referrer, search engine used, user location etc. Amber 2 Hubspot Infinite
bing.com Tracking ID Tracks number of visits, last visit, first visit etc. Amber 2 Bing Infinite
doubleclick.net Tracking ID Tracks referrer, search engine used, user location, device and page views etc. Amber 2 Google Infinite
maffinancegroup.co.uk Tracking ID Tracks user data inputting from form fills. Red 2 MAF Infinite
google.com/google.co.uk Tracking ID Tracks referrer, search engine used, user location, keyword clicked etc. Amber 2 Google Infinite
Laravel_session To allow you to interact with our website and save your preferences and old quotes Amber 2 Session
hotjar.com Tracking ID Records when visitor enters and leaves a site to track total time spent on website. Amber 2 Hotjar Session
Cookie Name Purpose
Authentication Cookie
  You may be able to block cookies by activating the settings on your browser that allows you to refuse the setting of all or some cookies.  If you use your browser settings to block all cookies (to include essential cookies) you may not be able to access all or parts of the site.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our site and accept the terms of the cookie banner displayed on site.   If you do not wish to consent to cookies being placed, you must change your browser settings which can be done by accessing the following link http://windows.microsoft.com/en-GB/windows7/Cookies-frequently-asked-questions.  If you choose to do this you should not continue to access the site as the site will issue cookies as soon as you continue to use the site.   Information Use   We will only use any personal information which you supply to us through this website or on the telephone when the law allows us to.  The law states that we must identify the purpose and basis upon which we use your personal data.  We rely on a number of lawful basis for processing your personal data:-  
  1. Where you have given your informed, unambiguous and specific consent;
  2. Where we need to comply with a lawful obligation;
  3. Where we need to perform a contract that we have entered into with you; and
  4. Where it is necessary for us to use your personal information to pursue our legitimate interests (or those of a third party).
  We have stated below the purposes for which we use your personal data   We will use your information to comply with our lawful obligations to prevent and detect fraud, money laundering and other crimes, carry out regulatory checks and meet our obligations to any relevant regulatory authority; to assist us in providing our services to you; to arrange finance and or refinancing facilities for you and to improve and develop our services to you and other customers; and to market to you and we may periodically send promotional emails about new services or other information which we think you may find of interest, using the information you have provided and we will ensure that any such marketing activities comply with applicable law, as well as ensuring that we implement procedures to obtain necessary consents before sending you emails containing information about MAF Finance Group (and its parent company’s other service lines) and their service offerings so that we can pursue our legitimate interest in creating lasting relationships with our clients.  You may at any time request that we discontinue sending you such materials. We will use information you supply to inform our decision making when arranging finance facilities on your behalf and we may combine this information with other information you give us and information we collect about you. In relation to the website and social media platforms only, the personal identifying information you submit is used to process your enquiry and the information gathered from telephone calls allows us to track the source of the call.  The cookies information is used pursuant to your consent and to pursue our legitimate interest and to help us understand more about how our website is used and to improve our site. Disclosure of Information to Third Parties We may share your personal information with banks, funders, specialist finance houses, and insurance brokers, for the purpose of arranging the most competitive tailored finance facility for you, as well as for the detection and prevention of fraud. We may share your information with selected third parties including:
  • Business partners, suppliers, and sub-contractors for the performance of any contract we enter into with them or you, including without limitation to any data processor we engage.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site.
We may disclose your personal information to third parties:
  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use or terms and conditions of supply and other agreements; or to protect the rights, property, or safety of Midlands Asset Finance, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  • In the event we are subject to audit by a regulatory body or inspectorate, including but not limited, to the British Vehicle and Rental Leasing Association, the Financial Conduct Authority, or the Information Commissioner’s office, your information may be reviewed.
  • If Asset Finance Compared is acquired by a third party in which case personal data held about its customer will be one of the transferred assets.
  Examples of where your personal information will be supplied to third parties are circumstances where we would need to engage those third parties to provide public relations and marketing, IT support, document management systems, case management systems, printing, reprographic support, event hosting, email marketing management systems and market insight services.  In these scenarios all third parties will be required to take appropriate security measures to protect your personal information in line with our engagement with them and in accordance with the laws.  We do not allow third parties to use your personal data for their own purposes. Where appropriate, personal information may be disclosed to law enforcement, regulatory or other government agencies or third parties where necessary or desirable to comply with legal or regulatory obligations or requests or for the purposes identified above. In cases where legislation requires us to carry out an identification check, we will validate your name, address and other personal information supplied by you against an appropriate third party database.  You should advise us if you do not consent to such a check being made.  In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information.  The checks are only to confirm your identity.  A credit check is not performed and your credit rating will be unaffected.   Credit Reference Agencies In order to process any finance application, we will supply your personal information to credit reference agencies (CRAs) and they will give us information about you, such as about your financial history. We do this to assess creditworthiness and product suitability, check your identity, manage your account, and prevent criminal activity. CRAs will share your information with other organisations. The identities of the CRAs, and the ways in which they use and share personal information, are explained in more detail at https://www.experian.co.uk/legal/crain/.   Credit Searches By requesting a quotation on our website, you consent to us sharing your company and, if you are a director or owner of the company, your personal data with credit reference agencies to carry out quotation searches on your behalf.  The quotation search is a soft search and will only leave a soft footprint on your credit file and can only be viewed by you.  Where carried out, a record of the quotation searches will be recorded on your credit report in the name of Midlands Asset Finance Limited, but will not be seen by other lenders.  These searches will not affect your credit rating and are undertaken to establish your residency and identity, to protect you for fraud prevention purposes.  If you chosse to pursue an offer with a third party funder, they may wish to perform a full credit search on you and/or your business as part of their full application process.  Full credit searches are recorded on your credit reports and can be seen by other lenders. A full credit search may however be required by the funder as a condition of sanction of the facilities.  For Sole Proprietorships or Partnerships , a full credit search will be required by the funder in order for the transaction to be formally credit approved.  For limited companies and LLP’s trading less than 3 years, full credit searches may be required on the directors for the transaction to be formally credit approved. If a full search is required this would be carried out by the third party funder and not by Midlands Asset Finance Limited.  Please be aware that multiple full searches against either You or Your business may have an adverse impact on Your credit score.   Where we store your Personal Data The data that we collect from you will be transferred to, and stored at, a destination outside the European Economic Area (“EEA”).  It will also be processed by staff operating outside the EEA who work for us or for one of our suppliers.  This includes staff engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services.  By submitting your personal data, you agree to this transfer, storing or processing.  We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. The initial provision of data collection, (through assetfinancecompared.co.uk), is stored on secure cloud-based server technologies.  Data is also stored on physical, secure servers based at our premises.  This is in instances where you provide us with personal data, (including but not limited to bank statements, identification, utility bills, and other media).  We keep back-ups of our server for up to 30 days, in the interest of security and business continuity. All information you provide to us is stored on our secure servers.  Any payment transaction will be encrypted using SSL technology.  Where we have given you, or where you have chosen, a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential.  We ask you not to share a password with anyone.   Retention of Personal Data We will only retain your personal information for as long as necessary to fulfill the purpose for which we collected it in line with statutory and professional rules of retention.  In the majority of instances, the period for retaining your personal data shall be 6 years from the date of closure of contact which you may have with us.  In the event that the basis on which we are holding your personal information requires this information to be kept for a reduced period of time then it shall be retained in accordance with our retention policies in place from time to time.  Examples of this are:-  
  1. Marketing information – the retention period shall be the period of our relationship with you and for a period of 6 years afterwards.
  2. Social media information – for a period during which we are connected with you on any given social media platform.
  3. Client matters (including where you are taken on as a client and have an engagement for services with us) – 6 years from the date on which the matter has been closed or has ended.
  4. Information required by law when commencing a client engagement – period of 6 years from the date on which the relevant matter has ended.
Access to Information We are dedicated to providing reasonable access to visitors who wish to review the personal information retained, if any.  In all cases we will treat requests to access information or change information in accordance with applicable legal requirements and a charge may be levied to cover the administration costs of such requests.  Please contact hello@assetfinancecompared.co.uk should you wish to access your personal information.   Your rights in respect of your personal information Under certain circumstances, by law, you have the right to:-
  1. Request access to your personal information as stated above.
  2. Request correction of any personal information that we hold about you.  We have an obligation to ensure that the information we hold about you is complete and accurate;
  3. Right to deletion – you have a right to ask us to delete or remove personal information where there is no good reason for us to continue to hold/process it;
  4. Object to processing – you can object to the processing of your personal information (where we are relying on a legitimate interest or those of a third party) and remove your right to consent in certain circumstances;
  5. Request for transfer – you may request for your data to be transferred to another party and/or put in place a restriction on the processing of such data;
  6. Withdrawal to consent – where you have provided your consent to the collection, processing and transfer of your personal information for a specific purpose you have the right to withdraw your consent for that specific processing.  To withdraw your consent please email hello@assetfinancecompared.co.uk and put in the subject line “withdrawal of consent” and state in the body of the email the nature of the processing to which you wish your consent to be withdrawn.
  7. The right to restrict processing, for example while we are reviewing the accuracy or completeness of data or deciding on whether any request for erasure is valid. In such cases we shall continue to store the data, but not further process it until such time as we have resolved the issue.
  8. The right to data portability which, subject to a number of qualifying conditions, allows individuals to obtain and reuse their personal data for their own purposes across different services.
  9. Rights in relation to automated decision making and profiling.
  Information Security We have in place reasonable commercial standards of technology and operational security to protect all information provided by visitors from loss, misuse, alteration or destruction.  Our parent company Begbies Traynor Group plc are Cyber Essentials Plus certified. Changes to our Privacy Policy Asset Finance Compared, in the UK, reserves the right to modify or amend this privacy statement at any time and for any reason.  Nothing contained herein creates or is intended to create a contract or agreement between Asset Finance Compared and any user visiting the website or providing identifying information of any kind. Complaints If you have any concerns over how we have used or are using your data then please contact hello@assetfinancecompared.co.uk in the first instance. If you are still not satisfied that we have addressed your concerns adequately you have a right to lodge your complaint with the Information Commissioners Office, the details of which are available at www.ico.org.uk.   Policy updated: 23/11/2021