Who we are

Asset Finance Compared™ is a trading division of Midlands Asset Finance Limited and is based centrally in the UK, in South Normanton, Derbyshire.

After identifying a need to help SMEs access competitive asset finance quickly, Asset Finance Compared was launched in early 2017. Its technology and website compares a wide panel of funders and allows the user to get a decision in principle in 60 seconds. 

We deliver a quote to finance your next asset purchase in three easy steps:

  • Take details of your business
  • Take details of the asset(s) you are looking to purchase
  • Provide a quote and decision in principle in 60 seconds

Unlike other websites, once you accept and proceed with your quote, we won’t redirect you to an external site or funder to tie up the deal, as our in-house team will work to obtain final credit-approval on the best possible terms, and will keep you updated at every step of the journey.

Our online ID system also means that we don’t have to come out and visit you to verify your ID, which speeds up the process and means you can continue running your business instead of taking time out.

Whilst this is an online tool, we have a team of relationship managers available to talk to you if you have any questions.

We provide advances from £5,000 up to £100,000. If you need more than £100,000, we can still help by referring you to one of our experienced relationship managers at our group company, Midlands Asset Finance Limited, or fill out a Finance Request form and we will give you a call back.